LATTICE Management / Customer Reactivation
Reconnect with customers for a relevant reason.
Use customer history to plan thoughtful outreach, not a blanket message to everyone in your database.
Customer Reactivation
Example demo- 01Select an eligible segment
Filter by last visit and marketing permission, excluding upcoming bookings.
- 02Offer a relevant next step
Send an invitation to book the service the customer previously used.
- 03Recognize the response
A new booking removes that customer from further reactivation messages.
- 04Review the campaign
Your team can review replies, bookings and opt-outs before the next campaign.
The business problem
Where the process breaks.
Past customers can disappear from view once the sale is over. An old contact list does not tell you who is due for another visit, who already returned or who no longer wants to hear from you.
How LATTICE Management solves it
A connected next step.
LATTICE Management organizes reactivation around last activity, service history and contact permissions. A relevant email or text provides a next step, while bookings, replies and opt-outs remove people from the campaign or route them to your team.
An illustrative workflow, not a client result
What it looks like in practice.
A salon identifies customers who have not booked recently and have agreed to receive marketing. It sends a booking invitation, excluding anyone with an upcoming appointment.
- 01
Select an eligible segment
Filter by last visit and marketing permission, excluding upcoming bookings.
- 02
Offer a relevant next step
Send an invitation to book the service the customer previously used.
- 03
Recognize the response
A new booking removes that customer from further reactivation messages.
- 04
Review the campaign
Your team can review replies, bookings and opt-outs before the next campaign.
Historical contact data needs a permission and quality review. Being a former customer does not automatically authorize every type of marketing outreach.
The features behind the workflow.
- Customer segmentation
- Contact permission filters
- Email and SMS campaigns
- Booking exclusions and opt-outs
Industries that benefit.
The workflow is adapted to each business, not installed as a one-size-fits-all process.
Related services
Start with your process
What would this look like in your business?
Tell us what happens today and where it gets difficult. We will help you scope the connections, responsibilities and next steps.