GOOGLE BUSINESS PROFILE
For most local businesses, the map listing brings in more calls than the website. We set it up properly, keep it active, and connect the calls and review requests to the rest of your system so nothing is handled by memory.
What we handle on the listing
Claim and verify
Claim the listing, complete verification and remove duplicate listings that split your reviews and rankings.
Categories and services
Primary and secondary categories chosen against what actually ranks, with every service listed and described.
Service areas
Areas set correctly for a business that travels to customers, so you appear where you work rather than only where you sit.
Hours, phone and links
Hours, holiday hours, call tracking and links pointed at the right pages, matched to the information on your site.
Photos and posts
Real photos of finished work uploaded on a schedule, plus posts for offers and seasonal work so the listing stays active.
Reviews and replies
Automatic review requests after a job, with replies written for every review, including the difficult ones.
Questions and answers
The questions customers ask over the phone answered directly on the listing, before they need to call to find out.
Reporting
Calls, direction requests, website clicks and searches tracked monthly, so you can see which changes moved anything.
Why the listing gets ignored
- It was verified once and never touched again, so the photos and hours are years old.
- The categories were guessed, so the listing competes for the wrong searches.
- Service areas were never set, so a business that travels only shows near its own street.
- Reviews arrive in bursts after a manual push, then stop for months.
- Calls from the listing ring out with no text back, so the lead calls the next name.
The LATTICE listing
We run our own profile the same way we run our clients': a service-area business with no walk-in office, accurate hours and a phone that gets answered.
- Based in
- Farmingdale, New Jersey (Monmouth County). Service area only, no walk-in office.
- Phone
- 732-647-9706
- Hours
- Monday to Sunday, 9AM to 10PM ET
Google Business Profile questions
- What is a Google Business Profile?
- It is the free business listing that appears in Google Maps and in the map results above regular search listings. For most local businesses it produces more calls than the website does.
- Do I need an office address to have one?
- No. If you travel to customers you can run a service-area business, hide the address and list the areas you cover instead. LATTICE runs its own listing this way.
- How often should the listing be updated?
- Photos and posts at least monthly, reviews replied to as they arrive, and hours updated before any holiday. A listing that goes quiet tends to slip.
- Can you get reviews for me?
- We can automate the request, not the review. After a job or appointment closes, the customer gets a text or email with a direct link. The review itself is always theirs to write.
- What happens if my listing gets suspended?
- We review what triggered it, correct the profile and file the reinstatement request. Suspensions usually come from category, address or name issues rather than anything intentional.
Related reading: local SEO in New Jersey, SEO services and common questions.