Home Services Contractor
A plumbing company uses an automated email sequence to follow up on sent estimates, sends seasonal maintenance reminders to past customers, and triggers a review request email after a job is marked complete in their system.
MARKETING & GROWTH
Email Marketing Campaigns & Systems
Email marketing is the process of sending targeted commercial messages to a list of contacts who have opted to receive them. It includes everything from weekly newsletters and promotional email blasts to complex, automated email sequences designed to nurture leads and retain customers.
- Software
- Setup & implementation
- Campaign
- Consulting & strategy
The problem it solves
Your business has a list of leads and past customers, but you lack a consistent way to communicate with them. Without a structured approach, opportunities are missed, leads grow cold, and customers forget about your brand.
How LATTICE helps
We design, build, and manage the email marketing systems your business needs to stay connected. We can develop everything from email templates and list segmentation strategies to fully automated drip campaigns that trigger based on customer actions, creating a powerful engine for follow-up and sales.
How it works
01Strategy & Segmentation
We start by defining your goals and audience. We help organize and segment your contact database to ensure the right message reaches the right person.
02System & Template Setup
We configure your email marketing platform and design professional, reusable email templates that align with your brand.
03Automation & Campaign Build
We build the core assets, whether it's a one-time email blast or a multi-step automated sequence for lead nurturing, customer onboarding, or reactivation.
04Execution & Launch
With the systems in place, we launch the campaigns. Your automated sequences begin running, and newsletters are sent according to your schedule.
05Reporting & Refinement
We establish reporting to track performance metrics like open rates, clicks, and conversions, providing the data needed to refine your email strategy over time.
What it can do
- Email Marketing Campaigns
- Automated Email Sequences
- Email Newsletters
- Drip Campaigns
- Lead Nurture Emails
- Customer Follow-Up Emails
- Email List Management
- Email Segmentation
- Reactivation Campaigns
- Email Automation
- Custom Email Templates
- Lifecycle Email Marketing
Example use cases
B2B Consulting Firm
A consulting firm distributes a monthly insights newsletter to its list of prospects and clients. New leads who download a whitepaper are automatically entered into a six-week drip campaign that shares case studies and invites them to book a consultation.
Local Med Spa
A med spa sends promotional email blasts for holiday specials. It also has automated birthday emails with special offers and a win-back campaign that targets clients who have not booked an appointment in several months.
Who it is for
- Home Services
- Professional Services
- E-commerce Businesses
- Consulting Firms
- Law Firms
- Med Spas
- Real Estate Agents
- SaaS Companies
- Local Retail
- B2B Companies
Related capabilities
Questions
What is the difference between an email blast and a drip campaign?
An email blast, or newsletter, is a single email sent to a large list at one time. A drip campaign is a series of automated emails sent to an individual over time, triggered by a specific action like signing up or making a purchase.
Can you integrate email marketing with our CRM?
Yes. We specialize in connecting email marketing platforms with your CRM. This enables powerful automation, like sending specific emails based on a lead's status in your sales pipeline.
Do you write the email content?
Our services are flexible. We can build the technical systems for you to manage, or we can provide hands-on campaign management. The scope, including content strategy and creation, is defined during our initial consultation.
What is email list management?
Email list management involves organizing, cleaning, and segmenting your contact database. A well-managed list improves email deliverability and allows for more targeted, effective campaigns.
Can you build emails to reactivate old leads or customers?
Yes. We can design and implement customer reactivation and win-back campaigns. These automated email sequences are designed to re-engage contacts who have not interacted with your business for a while.
Talk to us about Email Marketing.
Tell us how your business runs today and what you need. We will reply with a clear plan.
Part of Marketing & Growth on the services overview.