Win-Back Sequence
- 1Customer has not purchased for 60 days
- 2System sends a personalized check-in email with a dynamic discount
- 3Second SMS reminder follows if no click occurs within 48 hours
- 4Customer makes purchase and tag updates to Active
Systems for Online Retailers
Optimize Product Sales and Digital Store Operations
Ecommerce stores make money through high-volume product transactions and repeat customer loyalty. Profit leaks occur when cart abandonment goes unaddressed, manual customer support drains resources, and fulfillment delays prevent secondary purchases.
Ecommerce & Online Business
- Abandoned Cart Recovery
- AI Shopping Assistant
- Post-Purchase Nurture
- Review Generation Bots
- Replenishment Reminders
Also for: Online Retailers, Online Stores
How the business actually works
How the work flows, start to finish.
- 01
Sourcing
Procuring inventory or manufacturing goods to meet market demand.
- 02
Listing
Presenting products with clear photography and detailed specifications for the buyer.
- 03
Conversion
The checkout process where a visitor becomes a paying customer.
- 04
Fulfillment
Picking, packing, and dispatching the order to the shipping carrier.
- 05
Delivery
The final transit phase ending with the package arriving at the customer doorstep.
- 06
Retention
Re-engaging the buyer through post-purchase sequences and loyalty incentives.
- 07
Restock
Managing inventory levels and triggering new production runs based on sales data.
Where it leaks
Common problems for ecommerce stores.
01
Cart Abandonment
High intent shoppers often leave the site before completing the payment process. Without automated follow-up, these high-probability sales are lost to competitors.
02
Support Fatigue
Repeating answers to basic shipping and sizing questions consumes hours of staff time. These manual responses delay resolutions for more complex customer disputes.
03
Low Repeat Rates
Acquiring a new customer is expensive compared to selling to an existing one. Many stores fail to trigger automated re-engagement based on previous purchase history.
04
Review Scarcity
Social proof is the primary driver of digital trust but few customers leave feedback voluntarily. A lack of recent verified reviews directly hurts the conversion rate.
05
Refund Leaks
Disorganized return processes lead to inventory discrepancies and lost revenue. Inefficient handling of exchanges often results in permanent customer churn.
What LATTICE can build
Systems built around how you work.
Abandoned Cart Recovery
Automated SMS and email sequences remind shoppers of items left in their basket to recover lost revenue.
AI Shopping Assistant
A trained chat agent answers common questions about shipping, returns, and product details instantly.
Post-Purchase Nurture
Drip campaigns educate the buyer on product care and suggest complementary items after a delivery is confirmed.
Review Generation Bots
Automated requests are sent via text or email a specific number of days after the package arrives.
Replenishment Reminders
For consumable goods, triggers send a re-order link just as the customer is likely running low.
VIP Loyalty Workflows
Top tier spenders are automatically tagged and moved into exclusive communication channels for early access.
Shipping Status Alerts
Proactive updates keep the buyer informed of delays, reducing the volume of where is my order inquiries.
Example systems
What it looks like in practice.
Smart Support Routing
- 1Visitor asks about return policy via web chat
- 2AI provides the link to the return portal instantly
- 3If visitor asks for a human, a ticket is created in the CRM
- 4Owner receives a notification for high-priority resolution
Product Launch Hype
- 1New product tag is created in the inventory system
- 2Waitlist landing page captures early interest via SMS sign-up
- 3Automated countdown messages build anticipation
- 4Mass broadcast sends the purchase link to the waitlist first
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from ecommerce stores
Can this handle high volume sales events?
The infrastructure is built to scale with your traffic during peak seasons and promotions. Automations trigger individually based on user behavior, ensuring every shopper receives a consistent experience regardless of site load.
How do we reduce the amount of time spent on customer emails?
By implementing an AI receptionist and automated ticketing, the majority of repetitive inquiries are handled without human intervention. This allows your team to focus only on complex cases like shipping damages or bulk order inquiries.
Will this help with our social proof and ratings?
Yes, we build workflows that specifically target satisfied customers shortly after they receive their order. By automating the request for a review, you consistently build the trust signals needed to convert new visitors.
Can we segment customers based on what they bought?
The system allows for deep tagging based on purchase history, spend level, and browsing behavior. This means you can send specific offers for accessories to someone who bought a main unit, increasing your average order value.
Can this help with cross-channel communication?
The platform centralizes SMS, email, and web chat into a single dashboard. This prevents fragmented conversations and ensures that your brand voice remains consistent across every touchpoint a customer uses.