AUTOMATION & FOLLOW-UP
Lead reactivation is the process of systematically re-engaging with old prospects in your database who never became customers. We build automated communication systems that use email and text messaging to nurture these cold contacts. The goal is to surface new opportunities from the leads you already own.
Over time, businesses accumulate thousands of leads that go cold. This database of contacts represents a significant investment but sits dormant, providing no value. Manually trying to re-engage every old lead is inconsistent, time-consuming, and often forgotten.
LATTICE transforms your cold database into a source of new business. We build automated win-back campaigns that methodically contact old leads and past customers over time. Our systems identify anyone who shows renewed interest and automatically routes them to your sales team for immediate follow-up.
We analyze your CRM or contact list to identify and segment inactive leads and past customers who are prime candidates for a reactivation campaign.
We develop a multi-touch campaign strategy, writing the email and SMS copy designed to capture attention and encourage a response.
The campaign is built into an automated workflow that sends messages at strategic intervals without any manual effort required from your team.
The system tracks engagement and listens for replies. When a lead responds or takes action, the automation triggers the next step.
Interested leads are automatically flagged and assigned to the right person on your team, complete with a notification to ensure prompt follow-up.
A roofing company has a database of old quotes that never closed. We build a system that automatically sends a check-in email and a follow-up SMS offer, surfacing homeowners who are now ready to move forward and creating new appointments from a cold list.
A med spa wants to bring back clients who have not booked in over a year. We implement a win-back campaign that sends a personalized email showcasing new services, followed by an exclusive SMS offer, driving repeat business and filling the calendar.
An insurance agency's database is full of business leads that went cold. We set up a long-term nurture system that sends valuable industry updates via email, keeping the agency top-of-mind and notifying a salesperson when a contact shows renewed interest.
It is the process of strategically re-engaging with old leads, prospects, or past customers in your database who have become unresponsive. The goal is to identify new opportunities and win back business from your existing contacts.
No. A proper lead reactivation system is a strategic, multi-channel campaign. It often involves a combination of email and SMS, all automated to run based on specific timing and triggers, turning interested replies into actionable tasks for your team.
Part of our process often includes database cleanup and organization. We help you segment contacts based on factors like the date they were added, their last activity, or their status in a sales pipeline to identify the best candidates for reactivation.
Yes. The same systems apply to winning back previous customers who have not purchased in a while. We call these customer reactivation or win-back campaigns, and they are a powerful way to generate repeat business.
This service is designed to work with your existing database of contacts. We build the systems and campaigns to engage the leads and customers you already have. For acquiring new contacts, we offer separate lead generation services.
Tell us how your business runs today and what you need. We will reply with a clear plan.
Part of Automation & Follow-up on the services overview.