COMMUNICATIONS & CALLING

Business Text Messaging Systems

Business Text Messaging integrates SMS communication directly into your business operations. It allows you to send, receive, and manage text messages with leads and customers from your central business number, creating a single, unified conversation history.

  • Software
  • Setup & implementation
  • Consulting & strategy
  • Custom build
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The problem it solves

Businesses often struggle to reach customers through crowded email inboxes and disruptive phone calls. Using personal cell phones for business texting creates disorganization, lacks oversight, and makes it impossible to automate follow-up or track conversations.

How LATTICE helps

We build a centralized business texting system that connects to your CRM and other business tools. This allows for both manual two-way conversations and automated campaigns, such as appointment reminders, follow-ups, and review requests, all managed from a unified inbox.

How it works

  1. 01System Configuration

    We connect a dedicated business phone number to your communication platform, enabling SMS capabilities for your entire team.

  2. 02CRM Integration

    The system is integrated with your customer database, allowing for personalized messaging and logging all text conversations to contact records.

  3. 03Build Automation Workflows

    We create automated workflows for reminders, follow-ups, and campaigns based on triggers like appointments or form submissions.

  4. 04Launch & Manage

    Your team can begin managing two-way conversations and monitoring automated campaigns from a unified inbox accessible on desktop and mobile.

  5. 05Reporting and Analysis

    Track delivery, response rates, and conversation outcomes to understand performance and refine your communication strategy.

What it can do

  • Two-Way SMS Conversations
  • Automated SMS Follow-Up
  • SMS Marketing Campaigns
  • Bulk SMS Messaging
  • Appointment & Event Reminders
  • Unified Messaging Inbox
  • Lead Nurture via SMS
  • Automated Review Requests
  • Payment & Invoice Reminders
  • Missed Call Text Back
  • Text Message Templates
  • Conversation Management

Example use cases

Home Services Follow-Up

A plumbing company automatically sends a text message to follow up on an estimate. The customer replies to ask a question, and the office manager continues the conversation via text to secure the job.

Appointment Reminders for Med Spas

A med spa reduces no-shows by automatically sending appointment confirmation and reminder texts to clients. Clients can reply to confirm or request to reschedule, all handled through the central system.

Reactivating Old Leads for a Law Firm

A law firm sends a targeted SMS campaign to a list of old, unresponsive leads from their database. The message offers a new piece of content, re-engaging several prospects who had gone cold.

Who it is for

  • Home Services
  • Contractors
  • Law Firms
  • Med Spas
  • Dental Practices
  • Real Estate Agents
  • Insurance Agencies
  • Automotive Repair Shops
  • Financial Advisors
  • Professional Services

Related capabilities

Questions

Can I use my existing business phone number for texting?

In many cases, we can text-enable your existing business landline or VoIP number. If not, we can provision a new local number for all your calling and texting needs.

How is this different from using a personal cell phone?

A business text messaging system centralizes communication, creates a permanent record in your CRM, and allows for automation. It keeps business conversations separate from personal ones and gives you operational control.

How are conversations managed?

All incoming and outgoing texts are managed in a unified inbox, accessible by you and your team. This provides a single view of all customer communications, including calls, emails, and texts.

What kind of automation is possible with SMS?

We can build automation for appointment reminders, estimate follow-ups, review requests, lead nurture sequences, and missed call text-backs. Messages can be triggered by specific actions or dates in your business systems.

How is consent for text messaging handled?

We configure your systems to help manage consent and provide clear opt-out instructions in automated messages. Our systems provide the tools to support your compliance efforts.

Talk to us about Business Text Messaging.

Tell us how your business runs today and what you need. We will reply with a clear plan.

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Part of Communications & Calling on the services overview.