01 / The Call You Couldn't Take
A homeowner calls while your hands are full on site.
- →Missed call detected
- →Text back within seconds
- →Link to request a site visit
- →Lead saved with the job type
LATTICE for General Contractors
Fewer unanswered estimate requests. Fewer quotes that go quiet. More jobs that close.
LATTICE connects estimate requests, site visits, proposals, follow-up, job communication and referrals around the way a contractor actually books work.
- Missed callText sent
- AppointmentConfirmed
- Review requestSent
- Follow-upAutomated
The journey
How customers move through general contractors, and where it breaks.
Search
Invisible for local project searches
Request
Calls missed while on site
Site Visit
Scheduling by voicemail
Estimate
Quotes sent late
Job
Clients chase you for updates
Referral
Finished work never asked about
Where LATTICE connects the gaps.
What changes when the system is connected.
Without LATTICE
Call from a jobsite ladder→voicemail→homeowner calls the next contractor
Estimate sent→no follow-up→quote goes quiet
Job finished→no review request→no photos, no referrals
With LATTICE
Missed call→instant text back→site visit scheduled
Estimate sent→structured follow-up→decision made, not forgotten
Job finished→review request→referrals and repeat work
What we actually build.
01
Job Acquisition
- Local SEO
- Project and service pages
- Lead capture
- Campaign tracking
02
Estimate Conversion
- Missed-call text back
- Site-visit booking
- AI answering
- Lead qualification
03
Job Operations
- CRM and job pipeline
- Proposals and e-signature
- Schedule updates
- Invoicing and payments
04
Client Retention
- Review requests
- Referral programs
- Warranty check-ins
- Past-client campaigns
Built around what actually happens.
02 / The Quote That Went Quiet
An estimate was sent nine days ago and nobody replied.
- →Open estimates tracked in the pipeline
- →Follow-up sequence by text and email
- →Option to ask a question or book a call
- →Status visible without digging
03 / The Finished Project
A remodel wraps up and the crew moves on.
- →Review request timed to completion
- →Photo and testimonial request
- →Referral offer to the homeowner
- →Client added to a long-term campaign
The lattice
Nine parts of the same business, connected.
Each point is a real step in your customer lifecycle. Most businesses run them as separate tools. LATTICE connects them so information moves without anyone re-entering it.
Your business. One connected job pipeline.
- Website & SEO
- CRM
- Missed-Call Text Back
- Estimate Follow-Up
- Site-Visit Scheduling
- Proposals & E-Signature
- AI Assistants
- Invoicing & Payments
- Review Management
- Reporting
Speed-to-lead capture
Every call, form and marketplace inquiry gets an immediate text acknowledgment and a scheduling option, the single change that most reliably increases booked estimates.
Estimate follow-up automation
A proposal enters a sequence: check-in, question prompt, financing or scope alternative, final touch. Sent automatically, stopped instantly when the homeowner replies.
Sales pipeline for construction
Lead, site visit, estimate sent, negotiation, scheduled, in progress, complete. Value and age visible per stage, so stalled bids are obvious.
Client communication during the job
Scheduled updates, change-order acknowledgments and completion summaries, which reduces inbound 'what's happening' calls and protects reviews.
Website design and local SEO
Project galleries, service areas and trade-specific pages built for local intent, with fast quote requests that reach your phone instantly.
Reviews, referrals and reactivation
Requests at completion, seasonal maintenance offers, and outreach to past customers whose projects imply the next one.
See the full capability set on the services overview or how the pieces connect on the system page.
The goal isn't more software.
It's a better-run build calendar.
01
More calls captured
02
More estimates delivered
03
Less manual follow-up
04
More jobs closed
The parts of the system general contractors use most.
- CRM systems
Estimates, jobs and change orders in one pipeline.
- Automation
Speed-to-lead texts and estimate follow-up sequences.
- Website design and development
A project-led site that proves the work.
- SEO
Service-area search visibility.
- Revenue dashboards
Where revenue comes from, by job type and source.
Relevant work
A real build, not a mockup.
MyTaxFella is a LATTICE build: website, CRM, booking, client communication and automated follow-up connected as one system. It is a tax practice, so the specifics differ from general contractors, but the structure is the same one we would build for you. References are available on request.
Questions we get
- How does automated estimate follow-up work?
- After an estimate goes out, a scheduled sequence of texts and emails runs until the client replies or the job is marked closed, so quotes do not go cold in silence.
- Can leads be answered instantly?
- Yes. Form submissions and missed calls trigger an immediate text, which matters most when the homeowner is contacting three contractors at once.
- Can we track jobs from estimate to invoice?
- Yes. One pipeline holds the lead, site visit, estimate, change orders and completion, so you always know what is actually in play.
- Will this help us get more reviews?
- Yes. Review requests go out at completion, when the work is fresh, rather than weeks later when nobody responds.
- Can we see which lead sources are profitable?
- Yes. Source stays on the record through to won job value, so you can see close rate and revenue by channel rather than by impression.
- Does this work for both residential and commercial work?
- Yes. Pipelines and follow-up timing are configured per job type, because a two-week residential decision and a six-month commercial one are not the same process.
See where jobs
slip through.
We'll walk through how calls, estimates, jobs and referrals move through your business today, and show you where LATTICE could connect the gaps.
The demo needs no signup and no contact details. A call is a conversation, not a pitch.
More sectors on the industries overview.