How do these systems increase direct bookings?

A faster, clearer site and immediate inquiry response give guests a reason to book with you rather than default to a platform, and the traffic is tracked end to end.

Can group and event inquiries be managed in one place?

Yes. Dates, room blocks, meeting space, budget and status live in one pipeline instead of a chain of forwarded emails.

Can pre-arrival and post-stay messaging be automated?

Yes. Confirmations, arrival information, in-stay offers and post-stay follow-up run automatically, with content you approve once.

Will this help with reviews?

Yes. Review requests go out at the right moment after checkout, and issues raised in-stay route to staff before they become public.

Does this replace our property management system?

No. We build the acquisition, inquiry, communication and follow-up layer around your PMS and booking engine.

Can we see direct versus platform revenue?

Yes. Source is tracked through to booked revenue, so the cost of platform dependence is visible rather than assumed.

LATTICE for Hotels

Fewer unanswered booking questions. Fewer one-stay guests. More direct reservations.

LATTICE connects discovery, direct booking, pre-arrival, the stay, checkout, reviews and remarketing around the way a property actually earns repeat guests.

See It for Your Property Explore the System

Missed callText sent
AppointmentConfirmed
Review requestSent
Follow-upAutomated

The journey

How customers move through hotels, and where it breaks.

Discover

All demand routed through OTAs

Book

Direct booking path is clumsy

Pre-Arrival

No contact before check-in

Stay

Requests handled ad hoc

Checkout

No structured feedback

Repeat

Guests rebook through a platform

Where LATTICE connects the gaps.

What changes when the system is connected.

Without LATTICE

Guest question at midnight→answered in the morning→they book elsewhere

Reservation confirmed→silence until arrival→no upsells, no expectations set

Great stay→no follow-up→next booking pays a commission

With LATTICE

Guest question at midnight→instant answer and direct rate→direct booking made

Reservation confirmed→pre-arrival sequence→upgrades and add-ons chosen

Great stay→review request and offer→direct rebooking next season

What we actually build.

Demand Capture

Property and area SEO
Direct booking pages
Inquiry capture
Campaign tracking

Booking Conversion

AI answering
Missed-call text back
Rate and availability questions
Group and event inquiries

Stay Operations

Guest CRM
Pre-arrival communication
Request handling
Checkout follow-up

Guest Retention

Review requests
Direct-booking offers
Seasonal remarketing
Loyalty programs

Built around what actually happens.

01 / The Midnight Question

A traveller asks about parking and late check-in at 1am.

→AI assistant answers instantly
→Direct booking link with the real rate
→Inquiry logged in the guest CRM
→Staff notified if it needs a human

02 / The Week Before Arrival

A booked guest hears nothing until they walk in.

→Pre-arrival sequence with details
→Upgrade and add-on offers
→Arrival time captured
→Special requests routed to the team

03 / The Guest Who Booked Through a Platform

A great stay ends and the guest returns to the OTA next year.

→Guest contact captured during the stay
→Review request after checkout
→Direct-booking offer at the right season
→Repeat stays tracked

The lattice

Nine parts of the same business, connected.

Each point is a real step in your customer lifecycle. Most businesses run them as separate tools. LATTICE connects them so information moves without anyone re-entering it.

Your property. One connected guest journey.

Website & SEO
Guest CRM
Direct Booking
AI Assistants
Pre-Arrival Automation
Group & Event Inquiries
Email & SMS Campaigns
Review Management
Loyalty Programs
Reporting

CRM for hotels

Group, wedding, corporate and leisure leads in one system with event dates, room-block value and decision timelines visible, not buried in email.

Group and wedding sales automation

Inquiry response, site-visit scheduling, proposal follow-up and contract reminders running on a timeline that matches how long these decisions take.

Direct booking support

Website and campaign work aimed at the direct channel, with the guest record kept by the property instead of the intermediary.

Guest reactivation

Anniversary, seasonal and segment-based outreach to previous guests, which costs a fraction of acquiring the same night through a channel.

Review automation

Post-stay requests timed and routed properly, with alerts so service recovery happens before a review is written.

Website and SEO

Property, venue, package and local-experience pages built for the searches that precede a direct booking.

See the full capability set on the services overview or how the pieces connect on the system page.

The goal isn't more software.
It's more guests booking with you directly.

01
More inquiries answered
02
More direct bookings
03
Less manual guest admin
04
More repeat stays

The parts of the system hotels use most.

CRM systems
Group, event and corporate inquiries tracked properly.
Automation
Pre-arrival, in-stay and post-stay messaging.
Website design and development
A direct-booking site that competes with the platforms.
Booking systems
Event and meeting space handled without email threads.
Revenue dashboards
Direct versus platform revenue in one view.

Relevant work

A real build, not a mockup.

MyTaxFella is a LATTICE build: website, CRM, booking, client communication and automated follow-up connected as one system. It is a tax practice, so the specifics differ from hotels, but the structure is the same one we would build for you. References are available on request.

See the build References

Questions we get

How do these systems increase direct bookings?: A faster, clearer site and immediate inquiry response give guests a reason to book with you rather than default to a platform, and the traffic is tracked end to end.
Can group and event inquiries be managed in one place?: Yes. Dates, room blocks, meeting space, budget and status live in one pipeline instead of a chain of forwarded emails.
Can pre-arrival and post-stay messaging be automated?: Yes. Confirmations, arrival information, in-stay offers and post-stay follow-up run automatically, with content you approve once.
Will this help with reviews?: Yes. Review requests go out at the right moment after checkout, and issues raised in-stay route to staff before they become public.
Does this replace our property management system?: No. We build the acquisition, inquiry, communication and follow-up layer around your PMS and booking engine.
Can we see direct versus platform revenue?: Yes. Source is tracked through to booked revenue, so the cost of platform dependence is visible rather than assumed.

See where direct
bookings are lost.

We'll walk through how inquiries, direct bookings, pre-arrival and repeat stays move through your property today, and show you where LATTICE could connect the gaps.

See It in Action Free Systems Audit

The demo needs no signup and no contact details. A call is a conversation, not a pitch.

More sectors on the industries overview.