Systems for Freight Brokers
Freight brokers generate revenue by matching shipper demand with carrier capacity, earning a spread on every successful haul. Most losses happen during manual check-calls, missed lane opportunities, and slow carrier onboarding that causes shippers to look elsewhere.
Logistics & Transportation
Also for: Freight Companies
How the business actually works
Lead Acquisition
Shippers with freight needs enter your pipeline through digital inquiries or direct outreach.
Lane Quoting
Brokers assess current market rates and provide competitive quotes to secure the freight.
Carrier Sourcing
Available capacity is identified and qualified within your carrier network or load boards.
Load Tendering
Rate confirmations are issued and digital signatures are collected to formalize the haul.
Active Dispatch
Drivers are dispatched and real-time transit milestones are monitored for the shipper.
Proof of Delivery
Paperwork and bills of lading are uploaded and verified for completion.
Settlement
Carrier payments are processed and shipper invoices are finalized for revenue collection.
Where it leaks
Valuable loads sit uncovered when carriers fail to respond to status inquiries or rate confirmations. Manual follow-ups often happen too late to prevent a service failure for the shipper.
Agents spend hours on the phone asking for location updates instead of booking new lanes. This manual process limits the number of loads a single broker can effectively manage per day.
Rate confirmations, insurance certificates, and BOLs are often scattered across emails and text messages. Searching for missing paperwork during a claim or audit creates significant operational friction.
When a recurring lane becomes available, brokers often start the search from scratch rather than leveraging historical carrier data. This delay allows competitors to swoop in and secure the freight.
Waiting for drivers to mail or email clear photos of the BOL slows down the entire cash flow cycle. Incomplete documentation leads to payment disputes and strained relationships with shippers.
What LATTICE can build
Instantly send rate confirmations via SMS or email once a load is awarded, allowing carriers to accept with a single tap.
A dedicated digital space for carriers to upload W9s, insurance documents, and MC authority details without manual data entry.
Automated SMS check-calls at scheduled intervals to gather location updates and ETA changes without picking up the phone.
Automatically notify previously successful carriers when a familiar lane is posted, securing capacity before it hits public boards.
Drivers receive a secure link to upload clear photos of the BOL and POD immediately upon delivery, triggering the invoicing process.
Provide high-volume shippers with a private view to track their active loads, view documents, and request new quotes.
Log bounce rates and on-time performance within each carrier profile to ensure you are only tendering loads to reliable partners.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
By automating the initial outreach to your existing carrier network, your team only spends time talking to carriers who have already expressed interest in a specific lane. This eliminates hundreds of outbound cold calls to carriers who are not in the right region.
Our systems are designed to enhance your operational flow by handling the communication, document collection, and lead management that many standard TMS platforms lack. We focus on the 'front-end' of the broker-carrier relationship to ensure no information falls through the cracks.
Yes, you can build custom workflows that require carriers to upload updated insurance or safety documents before they are allowed to accept a new rate confirmation. This helps maintain high standards without manual administrative checking.
The system sends a scheduled, professional SMS to the driver or dispatcher asking for a status update. The response is logged directly into the load record, and your brokers are only alerted if the driver reports a delay or fails to respond.
We can build a dedicated client portal where your regular shippers can log in to view their history, download past BOLs, and submit new load details for quoting, which reduces the volume of repetitive emails in your inbox.