Systems for Masonry Contractors
Masonry firms earn their income through skilled trade labor, structural repairs, and high-value hardscaping installations. Profit margins often erode when estimates are delayed, change orders are not documented, or field crews are left waiting on material delivery confirmations.
Construction & Trades
How the business actually works
Inquiry
Potential clients reach out for tuckpointing, chimney repair, or new masonry builds via phone or digital forms.
Site Visit
A project manager visits the property to take measurements and assess the substrate or structural integrity.
Estimating
Calculating units of brick, bags of mortar, and scaffolding requirements to provide a formal proposal.
Scheduling
Coordination of crews and material deliveries, often dependent on favorable weather conditions.
Installation
Execution of the masonry work, including site prep, laying units, and ensuring proper curing times.
Punch List
Final walkthrough to verify mortar joints are consistent and the site is clear of masonry debris.
Invoicing
Collecting final draws and managing retentions for commercial or large-scale residential projects.
Where it leaks
Taking too long to calculate square footage and material costs allows competitors to win the bid first. Busy owners often struggle to get formal quotes back to homeowners while managing active job sites.
Sudden rain or freezing temperatures halt mortar work and disrupt the entire production schedule. Manually calling every client to reschedule consumes hours of valuable field time.
Hidden structural issues found behind old brick often require additional labor and materials. Without a fast, documented way to get digital signatures for these changes, the contractor often eats the cost.
Many homeowners inquire about stone veneers or outdoor fireplaces but do not book immediately. Without automated nurturing, these high-value prospects are forgotten and never convert.
Waiting for checks in the mail after a job is completed hinders cash flow for the next project's materials. Traditional billing lacks the urgency needed to close out residential masonry accounts quickly.
What LATTICE can build
Instantly respond to potential clients when you are on a scaffold, ensuring you do not lose a chimney repair or patio lead to the next mason on the list.
Send a mass SMS update to all scheduled projects when temperatures drop too low for mortar setting, keeping clients informed without manual calls.
Send instant text-based authorizations for additional stone or unforeseen structural repairs, securing a digital signature before the work continues.
Provide a central location for homeowners to view their masonry design plans, material selections, and project timelines.
Trigger a request for a photo-based review once the final punch list is signed, building your reputation for quality craftsmanship.
Automatically send secure links for material deposits as soon as an estimate is accepted to get the project on the calendar.
Stay in front of prospects who inquired about hardscaping in the winter so they book with you when the spring thaw arrives.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
The system allows you to group contacts by their current project stage. If a freeze is coming, you can select everyone in the 'Installation' phase and send a single update explaining the delay, which prevents your phone from ringing off the hook.
Yes, the billing workflows can be customized to handle initial deposits, progress draws, and final payments, ensuring you maintain the cash flow needed for large material orders.
By automating your review requests and ensuring every missed call is greeted with a text, you improve your local search visibility and lead capture rate without increasing your ad spend.
You can organize your pipeline by crew or foreman, allowing you to see exactly which projects are at the excavation, laying, or pointing stages at a glance.
We focus on the communication, lead management, and payment side of the business. We bridge the gap between your technical measurements and the client's experience to ensure more bids are actually signed.