Systems for DTC Brands
DTC brands bring in revenue through high-volume product sales and recurring subscriptions directly to the end user. Profit often leaks through high customer acquisition costs, abandoned carts, and fragmented post-purchase support that fails to drive repeat orders.
Ecommerce & Online Business
Also for: Direct-to-Consumer Brands
How the business actually works
Awareness
A potential customer interacts with your digital presence or product catalog.
Consideration
The shopper explores product variants, reviews social proof, and compares options.
Conversion
The checkout process is completed and payment is processed securely.
Fulfillment
Orders are picked, packed, and tracked through the shipping carrier.
Post-Purchase
Educational content and usage tips are delivered to ensure product satisfaction.
Retention
Automated replenishment reminders or subscription renewals trigger new revenue.
Advocacy
Satisfied customers provide verified reviews and refer new shoppers.
Where it leaks
Many brands struggle to get a second order, making customer acquisition costs unsustainable over time. Without automated reactivation, customers often forget the brand after the initial package arrives.
Shoppers often exit the site during the checkout phase due to distractions or hidden costs. If a brand lacks a persistent follow up system, these high intent leads are lost to competitors.
Common inquiries regarding shipping status and order modifications can overwhelm a small team. Manual responses to these repetitive questions prevent the staff from focusing on growth initiatives.
Recurring revenue is often lost when credit cards expire or customers encounter friction in managing their cycles. Failing to proactively address payment issues results in silent revenue loss.
Customer interactions are often scattered across social media, email, and store platforms. This lack of a unified profile makes personalized marketing and effective segmentation impossible.
What LATTICE can build
Automatically trigger multi channel sequences when a shopper leaves items behind to capture lost revenue.
Deploy a chat agent to answer product questions, check order status, and provide sizing help instantly.
Send timely SMS or email prompts based on typical product usage cycles to drive recurring orders.
Automate the request for photo and video reviews shortly after the customer receives their delivery.
Identify customers who have not purchased in a specific window and deliver personalized win back offers.
Tag and track high lifetime value customers to provide them with early access to new product drops.
Allow customers to manage their own subscriptions, view order history, and update shipping details.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
The infrastructure is built to scale and handle significant spikes in traffic and messaging volume. Automated workflows ensure that every customer receives a timely response even during holiday promotions or major product launches.
We implement automated upsells and cross-sells based on past purchase behavior. By staying in front of the customer with relevant replenishment reminders, we turn one time buyers into long term brand advocates.
The system is designed to integrate with modern commerce stacks to sync order data, inventory levels, and customer profiles. This ensures your automation is always based on real time purchase information.
Yes, an AI receptionist can be trained on your shipping policies and linked to tracking data. This allows customers to get instant updates on their parcels without ever needing to speak with your support team.
We build workflows that solicit reviews and internal feedback at the moment of highest satisfaction. Positive responses can be routed to public platforms, while neutral feedback is sent to your team for immediate resolution.