Systems for Distilleries
Distilleries bring in revenue through tasting room sales, bottle releases, and distribution contracts. Margin leaks occur when barrel club memberships lapse, tasting room inquiries go unanswered, or limited releases fail to reach the most loyal customers.
Restaurants & Food
How the business actually works
Brand Awareness
Prospective customers discover the distillery through local searches, social media, or spirit enthusiast blogs.
Tasting Room Visit
Visitors book a tour or reserve a table for a flight at the distillery bar.
Capture
Staff collect contact details for the mailing list to stay informed about new batches and aged releases.
Bottle Purchase
The customer purchases a bottle on site or orders through the online storefront for local pickup.
Club Membership
Loyal fans join a barrel club or spirits subscription for recurring allocations and perks.
Re-engagement
Automated notifications alert the customer when their favorite bourbon or gin is back in stock.
Advocacy
Satisfied collectors leave reviews and refer others to the distillery tasting experience.
Where it leaks
Tour requests and event inquiries often sit in an inbox while the team is busy on the production floor. Missing a private event booking can mean thousands of dollars in lost revenue for the distillery.
Managing a barrel club manually leads to missed payments and high churn rates among members. Without automated reminders, members forget to update their credit cards or pick up their monthly allocations.
Customer information is often split between the POS system, the website, and paper logs. This fragmentation makes it impossible to identify your most frequent buyers for exclusive cask-strength releases.
Relying on social media algorithms to announce new batches means your best customers might never see the post. Slow communication leads to unsold inventory taking up valuable warehouse space.
A distillery relies on its reputation to attract tourists and new drinkers. If you are not actively asking for and monitoring reviews, a single bad experience can hurt your visibility in local search.
What LATTICE can build
An AI assistant handles common questions about hours, spirit availability, and tour times on your website and SMS.
When the tasting room is busy and a call is missed, the system immediately texts the caller to help them book a tour or check inventory.
Automate the entire membership lifecycle from sign up and monthly billing to pickup reminders and anniversary rewards.
Segment your audience by their favorite spirit type and send automated SMS or email alerts when a new batch is ready for sale.
Automatically send a text to visitors after their reservation, inviting them to share their experience on major review platforms.
Centralize all private event and wedding venue inquiries into a single dashboard with automated follow up for deposit payments.
Identify customers who have not visited the distillery or ordered online in several months and send them a personalized invitation to return.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Yes. You can organize members into tiers, automate their monthly or quarterly billing, and manage their allocations. The system also handles communication for pickup parties and exclusive member-only releases.
The AI receptionist and chat tools are designed to answer these exact questions. By pulling from your current data, the system can tell callers what spirits are in stock and when the tasting room opens.
When someone fills out a form to rent your space for an event, the system immediately captures their data and begins a follow up sequence. This ensures you never lose a high-value lead to a competitor because you were too slow to respond.
Through tagging and segmentation, you can build detailed profiles for every customer. This allows you to send highly relevant promotions, like alerting your gin fans about a new botanical experiment without bothering your bourbon collectors.
By automating review requests and improving your local search visibility through consistent engagement, your distillery will become a top choice for tourists. You can also run reactivation campaigns for locals who haven't visited in a while.