Systems for Breweries
Breweries generate revenue through high-volume taproom sales, distribution accounts, and private event rentals. Revenue tends to slip when wholesale inquiries go unanswered or when taproom guests visit once but are never invited back through structured loyalty communication.
Restaurants & Food
How the business actually works
Brand Discovery
A potential customer finds the brewery through social media, local listings, or word of mouth.
Taproom Visit
The guest visits the taproom, interacts with staff, and joins the digital loyalty program.
Loyalty Retention
Automated messaging sends updates on new releases, food truck schedules, and special events.
Wholesale Inquiry
A local bottle shop or restaurant reaches out to carry a flagship brew or seasonal tap.
Private Booking
Event planners inquire about using the production space or mezzanine for private gatherings.
Advocacy
Regulars provide feedback and reviews that drive new traffic to the tasting room.
Where it leaks
Private event requests often sit in a general inbox while the staff is busy with a shift. This leads to lost revenue as planners book other venues that respond faster.
Collecting emails at the point of sale is useless if that data is never utilized. Most breweries fail to segment their list based on beer style preferences or visit frequency.
Retail accounts often have to chase down sales reps for current inventory or seasonal availability. Manual order taking via text message creates room for delivery errors and billing disputes.
Casual tourists often visit once and forget the brand among a sea of competitors. Without a structured re-engagement flow, the brewery relies entirely on new foot traffic.
Owners rarely hear about a poor taproom experience until it appears as a public negative review. There is no internal channel for guests to provide direct, private feedback.
What LATTICE can build
Instantly respond to venue rental inquiries with pricing, floor plans, and available dates.
Notify your most loyal customers the moment a limited barrel-aged stout or seasonal IPA is tapped.
A dedicated portal for bars and restaurants to request information on draft accounts and distribution.
Strategic signage at tables allows guests to join the inner circle and receive an immediate welcome offer.
Follow up with guests after they visit to encourage positive feedback on major mapping and travel sites.
Survey guests through a private channel to catch service issues before they become public complaints.
Track memberships and send automated reminders for renewals or special member-only pour days.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Most event inquiries come in during evening hours when managers are supervising the taproom. Automation ensures these prospects get an immediate response with your capacity and pricing, preventing them from calling the brewery down the street.
Yes. By segmenting your list, you can send IPA news to hop-heads and sour releases to those who prefer tart beers. This increases engagement and prevents customers from opting out of irrelevant updates.
We build workflows that capture new wholesale leads and provide them with the necessary technical specs and brand assets immediately. This professionalizes your outreach and helps your sales team close more tap handles.
No. Our systems are designed to work alongside your existing taproom hardware to handle the communication, marketing, and lead management that standard POS systems often lack.
Absolutely. You can track member details, automate birthday rewards, and send exclusive notifications for member-only bottle pours or early access to festivals.