Marketing & Growth

Google Ads Management

Google Ads management is a service where we build, launch, and manage paid advertising campaigns on the Google network. This includes search ads, display ads, and retargeting efforts designed to connect with potential customers actively looking for your services. We manage the technical details of the campaigns so you can focus on your business.

  • Managed service
  • Campaign
  • Consulting & strategy

The problem it solves

Many businesses need a consistent flow of new leads but find Google Ads complex and difficult to manage effectively. Without dedicated expertise, advertising budgets can be wasted on the wrong keywords or audiences, leading to poor results and missed opportunities.

How LATTICE helps

We provide professional campaign management to target the right audience with the right message. Our approach focuses on building a solid campaign structure, continuous monitoring, and optimization to improve performance. We handle the entire process, from strategy and setup to ongoing management and reporting, creating a structured system for paid lead generation.

How it works

  1. 01Campaign Strategy & Planning

    We begin by understanding your business goals, target customer, and competitive landscape to build a custom advertising strategy.

  2. 02Account & Campaign Build

    We build your campaigns from the ground up, including keyword research, ad group structure, ad copy creation, and conversion tracking implementation.

  3. 03Campaign Launch & Monitoring

    Once launched, we actively monitor your campaigns to gather initial performance data and ensure proper ad delivery and tracking.

  4. 04Ongoing Optimization

    We continuously analyze performance data to refine targeting, adjust bids, test new ad copy, and optimize for better lead quality and cost-effectiveness.

  5. 05Performance Reporting

    You receive regular reports and access to dashboards that show how your campaigns are performing and the results being generated.

What it can do

  • Paid Lead Generation
  • Search Advertising Campaigns
  • Retargeting & Remarketing
  • Campaign Strategy & Setup
  • Ad Campaign Management
  • Keyword Research
  • Landing Page Campaigns
  • Conversion Tracking Setup
  • Advertising Reporting
  • Lead Generation Funnels

Example use cases

Home Services Contractor

An HVAC company runs Google Ads campaigns targeting homeowners searching for 'emergency AC repair' or 'new furnace installation'. Ads link to a landing page with a click-to-call button and a lead capture form, generating immediate service requests.

Local Law Firm

A personal injury law firm targets specific geographic areas with ads for 'car accident lawyer'. Clicks lead to a page where potential clients can fill out a confidential case evaluation form or call the office directly.

Medical Spa

A med spa uses Google Ads to promote high-value services like 'Botox' and 'laser hair removal' to a local audience. Retargeting campaigns are used to show ads to people who previously visited the website but did not book a consultation.

Who it is for

  • Home Service Contractors
  • Plumbers & HVAC Technicians
  • Law Firms
  • Dental Practices
  • Medical Spas
  • Real Estate Agents
  • Insurance Agencies
  • Automotive Repair Shops
  • Roofing Companies
  • Professional Services

Questions

Is the ad spend included in your management fee?

No. Our fee is for the management, strategy, and optimization of your campaigns. Ad spend is paid directly by your business to Google.

Do you guarantee results or a specific number of leads?

We do not guarantee specific results. Paid advertising involves many variables, but our focus is on implementing proven strategies to build, manage, and optimize your campaigns for the best possible performance.

What does LATTICE do as part of the management service?

We handle all aspects of your Google Ads campaigns, including strategy, keyword research, campaign building, ad creation, landing page recommendations, conversion tracking, ongoing optimization, and reporting.

What kind of reporting will I receive?

You will receive custom reports and dashboards that track key performance indicators like clicks, impressions, cost per conversion, and total conversions, providing a clear view of campaign performance.

Do I need to have an existing Google Ads account?

You do not. We can help you set up a new account or take over management of an existing one. In all cases, you retain ownership of your Google Ads account and all its data.

Talk to us about Google Ads Management.

Tell us how your business runs today and what you need. We will reply with a clear plan.

Part of Marketing & Growth on the services overview.