Is the ad spend included in your management fee?
No. Our fee is for the management, strategy, and optimization of your campaigns. Ad spend is paid directly by your business to Google.
Do you guarantee results or a specific number of leads?
We do not guarantee specific results. Paid advertising involves many variables, but our focus is on implementing proven strategies to build, manage, and optimize your campaigns for the best possible performance.
What does LATTICE do as part of the management service?
We handle all aspects of your Google Ads campaigns, including strategy, keyword research, campaign building, ad creation, landing page recommendations, conversion tracking, ongoing optimization, and reporting.
What kind of reporting will I receive?
You will receive custom reports and dashboards that track key performance indicators like clicks, impressions, cost per conversion, and total conversions, providing a clear view of campaign performance.
Do I need to have an existing Google Ads account?
You do not. We can help you set up a new account or take over management of an existing one. In all cases, you retain ownership of your Google Ads account and all its data.