MARKETING & GROWTH

Meta Ads for Small Business

Meta Ads Management is our service for creating, running, and optimizing paid advertising campaigns on Facebook and Instagram. We develop targeted ads to reach your ideal customers, drive traffic, and generate new leads for your business.

  • Managed service
  • Campaign
  • Consulting & strategy
  • Setup & implementation

The problem it solves

Many businesses spend money on Facebook or Instagram ads but struggle to see a clear return. Leads are often missed or followed up on too slowly because the ads are not connected to any business process, making it impossible to track what works.

How LATTICE helps

We don't just manage ads; we build an integrated system. When a lead comes from your Meta Ad campaign, it's instantly captured in your CRM, triggering automated follow-ups and notifying the right person on your team. This connects your advertising directly to your sales infrastructure, turning ad spend into a trackable process.

How it works

  1. 01Develop Campaign Strategy

    We work with you to define your campaign goals, identify your target audience, and clarify your offer and budget.

  2. 02Create Ads & Landing Pages

    Our team develops compelling ad copy and creative. We can also build high-converting landing pages and lead capture forms for your campaigns.

  3. 03Integrate with Your Systems

    We connect your ad campaigns to your CRM and business backbone, ensuring every new lead triggers the correct sales and marketing automation.

  4. 04Launch and Manage

    We launch the campaigns and provide ongoing management, monitoring performance, and making adjustments to optimize for your goals.

  5. 05Report on Performance

    You receive clear reports that show campaign performance. We track key metrics and provide insights through custom business dashboards.

What it can do

  • Paid Lead Generation
  • Social Media Advertising
  • Facebook & Instagram Ads
  • Retargeting Campaigns
  • Lead Generation Ads
  • Landing Page Campaigns
  • Ad Campaign Management
  • Campaign Tracking
  • Advertising Reporting
  • Lead Source Tracking
  • CRM Integration
  • Attribution Reporting

Example use cases

Home Service Contractor

A plumbing company wants to book more high-value jobs. We run a targeted Facebook ad campaign for 'emergency plumbing repair' in their service area, with leads from the ad sent directly into their CRM to dispatch a technician.

Local Professional Service

A med spa wants to attract new clients for a specific treatment. We create an Instagram campaign showcasing the service, leading users to a landing page where they can book a consultation directly into the business's calendar.

B2B Business

A business systems consultant wants to generate qualified leads. We run a retargeting campaign on Meta platforms that shows ads to recent website visitors, directing them to download a case study in exchange for their contact information.

Who it is for

  • Home Service Businesses
  • Contractors
  • Law Firms
  • Med Spas
  • Dental Practices
  • Real Estate Agents
  • Insurance Agencies
  • Consultants
  • B2B Companies
  • Local Service Businesses

Questions

Is the cost of the ads included in your fee?

No. Our fee is for the strategy, setup, integration, and management of your campaigns. The advertising spend is paid directly by your business to Meta.

Can you guarantee a certain number of leads?

We cannot guarantee specific results. Campaign performance is influenced by many factors like your offer, market, and budget. We focus on building a sound strategy and robust system to maximize your opportunities for success.

How are leads from Meta Ads handled?

We integrate your ad campaigns with your business systems. Leads are captured and can be sent directly to your CRM, trigger automated follow-ups, and instantly notify your sales team.

Do you create the ad creative and copy?

Yes. As part of our service, we can develop the ad copy, images, and videos needed for your campaigns, along with dedicated landing pages designed for conversion.

How is success measured?

Success is measured against the goals we establish together. We provide custom reports and dashboards to track metrics like leads generated, cost per lead, appointments booked, and other key performance indicators.

Talk to us about Meta Ads (Facebook & Instagram).

Tell us how your business runs today and what you need. We will reply with a clear plan.

Part of Marketing & Growth on the services overview.