WEB & BRAND

Landing Pages & Funnels

A landing page is a standalone web page designed for a single, focused objective, like capturing a lead or making a sale. A funnel is a series of pages that guides a visitor through a specific conversion process, step by step, removing distractions and increasing the likelihood of action.

  • Setup & implementation
  • Custom build
  • Campaign
  • Consulting & strategy

The problem it solves

Sending marketing traffic to your website's homepage often fails to convert. Visitors get distracted by multiple navigation options and mixed messages, causing you to lose potential leads and waste advertising spend on unfocused campaigns.

How LATTICE helps

We build targeted landing pages and funnels that align perfectly with your campaign's goal. By creating a clear, direct path from click to conversion, we help you capture more leads, book more appointments, and generate more revenue from your marketing efforts.

How it works

  1. 01Define Campaign Goal

    We start by identifying the single conversion goal for your page or funnel, whether it's a form submission, a phone call, or a direct purchase.

  2. 02Design the Conversion Path

    We design and build a focused page or multi-step funnel with compelling messaging and a clear call-to-action to guide visitors.

  3. 03Integrate Lead Capture

    Custom forms, surveys, or booking calendars are integrated to send visitor information straight into your business systems.

  4. 04Connect Automation

    We connect the funnel to your CRM and trigger automated follow-up sequences via email or SMS to nurture new leads instantly.

  5. 05Launch and Analyze

    Your page is launched and we establish tracking to monitor performance, providing the data needed for ongoing conversion optimization.

What it can do

  • Landing Page Design
  • Multi-Step Sales Funnels
  • Lead Capture Pages
  • Website Lead Generation
  • Lead Magnet Funnels
  • Custom Forms & Quizzes
  • Conversion Optimization
  • Campaign-Specific Pages
  • Website Analytics Integration
  • Checkout & Payment Systems
  • Thank You Page Automation
  • A/B Testing Configuration

Example use cases

Contractor Quote Request Funnel

A plumbing company runs Google Ads for emergency repairs. We build a landing page with a prominent click-to-call button and a simple form. When a user submits the form, the lead is sent to the CRM and the on-call plumber is notified instantly.

Med Spa Appointment Funnel

A med spa advertises a new treatment on Instagram. We create a funnel where users click from the ad to a landing page with details, then to a second page to book a consultation directly into the spa's calendar, triggering automated reminders.

B2B Lead Magnet Funnel

A software company wants to generate leads by offering a free guide. We build a landing page where prospects enter their email to download the guide, adding them to an automated email nurture sequence that introduces them to the software.

Who it is for

  • Home Services
  • Contractors
  • Law Firms
  • Med Spas & Clinics
  • Real Estate Agents
  • Insurance Agencies
  • B2B Companies
  • Professional Services
  • Marketing Agencies
  • Consultants

Questions

What is the difference between a landing page and a website?

A website has many pages for general exploration. A landing page is one page, or a short series of pages, built for a single marketing campaign with one specific goal, such as capturing a lead.

What is a funnel?

A funnel is a series of steps that guides a visitor toward a conversion. For example, a visitor lands on a page, fills out a form, and is then directed to a booking calendar. This guided path is a funnel.

Can you connect landing page leads to my CRM?

Yes. We integrate your landing pages and funnels with your CRM and other business systems. This ensures leads are automatically captured, routed, and followed up with, creating a connected system.

Why not just send ad traffic to my homepage?

Homepages are designed for broad exploration and have many distractions like navigation menus and multiple topics. A dedicated landing page matches the ad's message and has one clear action, which results in higher conversion rates.

Do you also manage the ad campaigns that send traffic?

We build the landing pages and funnels that your campaigns direct traffic to. We also offer paid advertising campaign management as a separate service, allowing us to manage the entire process from ad to conversion.

Talk to us about Landing Pages & Funnels.

Tell us how your business runs today and what you need. We will reply with a clear plan.

See the services overview.