Systems for Food Trucks
Food trucks make money through high-volume walk-up sales and high-margin private catering contracts. Profit often leaks when owners spend too much time manually replying to event inquiries or failing to capture contact data from window customers for future location alerts.
Restaurants & Food
How the business actually works
Commissary Prep
Finalizing inventory and load-out before heading to the service site.
Location Launch
Setting up the window and notifying local followers of the daily parking spot.
Service Window
Managing the rush and processing rapid transactions for walk-up patrons.
Lead Capture
Converting window customers into a digital list for future marketing and loyalty.
Catering Intake
Receiving and vetting inquiries for private events, corporate lunches, or weddings.
Event Booking
Securing dates with automated deposits and signed service agreements.
Load-Out
Returning to base for cleaning, restocking, and financial reconciliation.
Where it leaks
Private event inquiries often go cold because owners are busy on the line during peak hours. If a bride or corporate planner does not get a response within an hour, they move to the next truck on the list.
Thousands of customers eat at the window but never provide a way to be contacted again. This makes the business entirely dependent on foot traffic rather than predictable, owned demand.
Coordinating dates for brewery residencies and festivals through endless text threads leads to double-booking. Friction in the booking process prevents the truck from filling its calendar months in advance.
Sales data sits in the point-of-sale while customer inquiries sit in social media DMs. Without a central dashboard, it is impossible to see which locations or event types are actually driving profit.
Chasing down payments for catering gigs creates unnecessary administrative stress during prep time. Lack of an automated payment follow-up means the truck often shows up to events without secured funds.
What LATTICE can build
Immediately sends a text to event planners who call while the crew is busy, providing a link to the catering inquiry form.
Allows customers to subscribe to specific neighborhood updates, sending an automated text when the truck is parked nearby.
Uses automated forms to qualify event leads by date, guest count, and budget before they reach the owner's inbox.
Triggers a text after the service window closes, asking happy customers to leave a photo of their meal on Google.
Sends reminders and secure links for catering deposits, ensuring no event is confirmed without a financial commitment.
Gives owners a real-time view of their pipeline and communication from a smartphone while on site.
Provides window signage that allows customers to scan for a digital menu in exchange for joining the loyalty list.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Automation handles the initial intake by asking for the date, location, and guest count. The system can instantly send your catering menu and pricing, so you only have to step in once the lead is qualified and ready to book.
Yes, by building an SMS list, you can bypass social media filters. You can send a direct text to everyone in a specific zip code the moment you arrive at a brewery or office park.
By automating review requests via SMS shortly after service, you capture feedback while the meal is fresh in the customer's mind. This helps your truck appear higher in local search results when people look for food near them.
We can build custom workflows that present different options based on the lead type, such as a wedding package versus a corporate drop-off lunch. This ensures the client sees the right pricing and service style immediately.
The system automates the invoicing and deposit process, sending reminders until the payment is cleared. You can set the workflow to only mark an event as 'confirmed' once the deposit has been processed through your portal.