New Lead Engagement
- 1Lead submits inquiry via website
- 2System sends instant SMS with vehicle video
- 3Consultant is notified to call within two minutes
- 4Appointment is booked in the shared calendar
Systems for Dealerships
Modernize Showroom Operations and Inventory Management
Car dealerships earn their income through high ticket vehicle sales, financing, and high margin service labor. Income is usually lost when fresh internet leads go cold without immediate response or when customers fall out of the service cycle after their initial warranty expires.
Automotive
- Instant Lead Response
- Appraisal Follow-up
- Service Appointment Texting
- Equity Mining Reactivation
- Automated Review Requests
How the business actually works
How the work flows, start to finish.
- 01
Lead Intake
Prospective buyers submit inquiries via website forms, third party portals, or walk in for floor traffic.
- 02
Discovery
Sales consultants identify specific vehicle needs, budget constraints, and trade in potential.
- 03
The Walkaround
The vehicle is presented to the client focusing on features and benefits before the test drive.
- 04
Pencil Phase
Management structures the deal including finance terms, trade in value, and add ons.
- 05
F and I
The business manager finalizes contracts, insurance products, and financing documentation.
- 06
Delivery
The customer receives the keys and a full orientation of the vehicle features.
- 07
Service Retention
The client returns for routine maintenance and repairs to maintain vehicle health.
- 08
Reactivation
Equity mining identifies when a client is ready for a trade in and a new vehicle purchase.
Where it leaks
Common problems for car dealerships.
01
Lead Ghosting
Internet leads often go unanswered for hours, causing buyers to visit a competitor down the street. Without instant automated engagement, the window of interest closes before a consultant can call.
02
Service No-Shows
Empty bays in the service department represent lost labor hours that can never be recovered. Lack of automated text reminders leads to forgotten appointments and decreased service absorption.
03
Fragmented Data
Customer information is often scattered between the DMS, spreadsheets, and physical deal jackets. This makes it impossible to track the long term value of a buyer or their family members.
04
Unsold Follow-up
Salespeople often focus only on the customers ready to buy today, ignoring the long term pipeline. Prospects who walk off the lot without a deal often never hear from the dealership again.
05
Manual Review Collection
A dealership reputation depends on recent high star ratings to maintain visibility. Manually asking for reviews results in low participation and missed opportunities to showcase five star delivery experiences.
What LATTICE can build
Systems built around how you work.
Instant Lead Response
Triggers an immediate text and email to any new inquiry to confirm vehicle availability and offer a test drive time.
Appraisal Follow-up
Automates reach out to prospects who received a trade in value but did not purchase, keeping the offer top of mind.
Service Appointment Texting
Sends automated SMS reminders to service clients to confirm their time and reduce no show rates in the shop.
Equity Mining Reactivation
Identifies past buyers whose vehicles are likely in a positive equity position and sends personalized upgrade offers.
Automated Review Requests
Sends a feedback link to the customer immediately after the vehicle delivery process is completed in the CRM.
AI Showroom Receptionist
Handles after hours calls to answer basic inventory questions and book appointments for the sales floor.
Missed Call Text Back
Automatically texts back any missed calls to the service or parts department to ensure no customer is left waiting.
Document Collection Portal
Provides a secure link for buyers to upload driver licenses, insurance cards, and stubs before arriving at the store.
Example systems
What it looks like in practice.
Service Retention Cycle
- 1Service is completed and closed in the system
- 2Thank you text sent two hours later
- 3Reminder sent six months later for oil change
- 4Owner books next visit via chat link
Unsold Showroom Traffic
- 1Guest leaves without signing a deal
- 2System sends a personal video from the manager
- 3Follow up sequences continue for thirty days
- 4Customer returns for a second look
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from car dealerships
Does this replace our DMS?
LATTICE is designed to work alongside your Dealer Management System by handling the front end communication and lead nurturing that most DMS platforms do not do well. It focuses on the customer experience and lead conversion before the deal is finalized.
Can we route leads to specific sales teams?
Yes, workflows can be configured to distribute leads based on department, vehicle type, or a round robin system for the sales floor. This ensures a fair distribution of opportunities and faster response times.
How does this help our service department?
The system automates the appointment reminder process and can send out seasonal service specials. It also allows service advisors to communicate via text, which customers often prefer over phone tags during the workday.
Can we use this for our BDC?
The platform provides a centralized dashboard for a Business Development Center to track every interaction, listen to call recordings, and ensure that every lead is being handled according to your store processes.
How do we handle trade-in inquiries?
The system can automate the initial data collection for trades, asking for photos and VINs via a secure link so your managers can provide a preliminary range before the customer visits the lot.