Spray Tan Prep Flow
- 1Client books a custom airbrush session online
- 2System sends prep instructions regarding exfoliation and clothing
- 3Reminder text sent four hours before appointment
- 4Post session text sent with maintenance tips and product links
Systems for Salon Owners
Optimize Tanning Bed Utilization and Membership Retention
Tanning studios generate revenue through recurring membership dues and high margin retail sales of accelerators and bronzers. Leaks occur when rooms sit empty during peak hours due to no shows or when memberships are cancelled because of poor check in experiences.
Beauty & Personal Care
- Waitlist Management
- Automated Billing Recovery
- Missed Call Text Back
- Reactivation Campaigns
- Aftercare Follow Up
Also for: Spray Tan Studios
How the business actually works
How the work flows, start to finish.
- 01
Inquiry
A prospect asks about bed levels, spray tan shades, or monthly unlimited packages via your website.
- 02
Trial Booking
The lead schedules their first session or a consultation for a custom airbrush tan.
- 03
Consultation
Staff assesses skin type, explains UV safety protocols, and recommends specific lotion products.
- 04
Session
The client utilizes the tanning bed or booth while the system tracks lamp hours and session duration.
- 05
Conversion
The guest moves from a single session walk in to a recurring monthly membership or session pack.
- 06
Maintenance
Automated reminders ensure the client returns frequently enough to maintain their base tan.
- 07
Renewal
The system handles failed credit card payments and membership renewals to prevent churn.
Where it leaks
Common problems for tanning salons.
01
High No Show Rates
When a client skips a booked spray tan session, it leaves a technician idle and wastes a high demand time slot. Without automated SMS confirmation, these gaps in the schedule directly impact daily revenue.
02
Membership Churn
Passive cancellations happen when credit cards expire or fail during the monthly billing cycle. Manually chasing down every member for updated payment information is time consuming and often results in lost accounts.
03
Peak Hour Congestion
Tanning salons often face a rush after work hours that leads to long lobby wait times. If walk ins cannot see real time bed availability, they may leave for a competitor rather than waiting for a turn.
04
Underutilized Equipment
Beds that stay empty during the morning or early afternoon represent lost opportunity. Owners often struggle to push targeted promotions to members to fill these specific low traffic windows.
05
Lack of Retail Upsell
Staff may forget to mention specific lotions or aftercare products during a busy shift. Failing to follow up after a session with product recommendations results in missed high margin sales.
What LATTICE can build
Systems built around how you work.
Waitlist Management
Allow clients to join a virtual queue via SMS so they can wait in their car or nearby shops until their bed is ready.
Automated Billing Recovery
Automatically trigger emails and texts when a membership payment fails, allowing clients to update their cards through a secure portal.
Missed Call Text Back
If the front desk is busy with a check in, the system instantly texts the caller to help them book a session or answer pricing questions.
Reactivation Campaigns
Identify members who have not scanned in for over thirty days and send them a special offer to return for a session.
Aftercare Follow Up
Send automated care instructions after a spray tan to ensure the best results and recommend specific extenders to increase retail revenue.
Review Generation
Automatically request a public review after a client completes their third session, building social proof for the studio.
Peak Time Pricing Automation
Use messaging to offer mid day discounts to members, shifting traffic away from overcrowded evening hours.
Example systems
What it looks like in practice.
Membership Retention Loop
- 1Billing system detects a failed monthly payment
- 2SMS sent with a direct link to the secure client portal
- 3System retries payment once card is updated
- 4Access is restored and confirmation is sent to the salon manager
Walk In Optimization
- 1Guest scans a QR code at the front desk to join the queue
- 2System provides an estimated wait time for Level 3 beds
- 3Automated text notifies the guest when their room is being sanitized
- 4Final text alerts the guest that their bed is ready for use
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from tanning salons
How can I reduce the number of people who forget their spray tan appointments?
Our systems use a multi stage reminder sequence that requires a confirmation reply. If a client does not confirm within a set timeframe, your staff is alerted to call them or release the time slot to the waitlist.
Can I automate the sale of tanning lotions and accessories?
Yes, by tracking purchase history, the system can send targeted SMS recommendations for lotions when a client is likely running low. You can include links to buy online for in store pickup.
We have a lot of members who stop coming but keep paying until they realize it. How do we fix this?
Proactive engagement is key to long term retention. We set up triggers to contact members who haven't visited in several weeks, offering them a reason to come back before they decide to cancel the service.
Does this replace my existing salon point of sale software?
Our platform is designed to sit on top of your operations to handle the communication, lead conversion, and reputation management that standard POS systems often lack. We focus on the client relationship and automated workflows.
How do we handle new inquiries during the busy season?
Our AI receptionist can answer common questions about package pricing, bed types, and skin safety. This ensures every lead is captured even when your staff is occupied with cleaning beds or checking in guests.