Brand Deal Pipeline
- 1Brand submits inquiry via website portal
- 2CRM tags lead by budget and niche
- 3Automated email sends media kit and booking link for a discovery call
- 4Contract is generated upon deal acceptance
Systems for Creators
Centralize Your Brand Partnerships and Audience Growth
Creators bring in revenue through brand sponsorships, affiliate commissions, and digital product sales. Income leaks occur when contract deadlines are missed, inbound collaboration inquiries go unanswered, or community engagement fails to convert into owned audience data.
Creators & Media
- Brand Intake Portal
- Automated Media Kit Delivery
- Contract and Payment Tracking
- Community Reactivation
- Unified Inbox
How the business actually works
How the work flows, start to finish.
- 01
Inbound Inquiry
A brand or agency reaches out via email or direct message regarding a potential partnership.
- 02
Vetting
The creator evaluates the brand fit, budget, and creative requirements against their current rate card.
- 03
Contracting
Terms are finalized, usage rights are defined, and the formal agreement is signed by both parties.
- 04
Production
Content is scripted, filmed, and edited according to the agreed upon creative brief.
- 05
Approval
The brand reviews the draft content for compliance and provides feedback or final sign off.
- 06
Publication
Content goes live across social platforms according to the coordinated campaign schedule.
- 07
Reporting
Performance metrics and insights are gathered to demonstrate the impact of the collaboration.
- 08
Invoicing
Final payment is requested and tracked to ensure all sponsorship fees are collected.
Where it leaks
Common problems for influencers.
01
Inbox Overload
High volume creators lose lucrative opportunities when brand inquiries are buried under fan messages and spam. Without a dedicated intake system, professional requests often go unnoticed until the budget has been allocated elsewhere.
02
Fragmented Data
Relying on platform analytics makes it difficult to understand the true lifetime value of an audience. When creators do not own their follower data, they are vulnerable to algorithm changes and platform instability.
03
Delayed Payments
Tracking net thirty or net sixty payment terms across dozens of different brands is a common administrative burden. Manual follow up on overdue invoices takes time away from content creation and community building.
04
Workflow Bottlenecks
Managing multiple active campaigns simultaneously leads to missed posting dates or creative errors. A lack of structured task management prevents the creator from scaling their output or hiring support staff.
05
Low Conversion
Social media engagement does not always translate into sales for digital products or memberships. Creators struggle to move followers through a deliberate funnel that leads to consistent, predictable revenue.
What LATTICE can build
Systems built around how you work.
Brand Intake Portal
A structured form for agencies to submit campaign details, budget ranges, and timelines, automatically sorting leads into a CRM for review.
Automated Media Kit Delivery
Instantly send your latest audience demographics, case studies, and rate cards to qualified brand leads who inquire about partnerships.
Contract and Payment Tracking
Centralize all active agreements and automate reminders for upcoming deliverables and past due sponsorship payments.
Community Reactivation
Identify and re engage inactive subscribers via email and SMS to maintain high deliverability and open rates for your newsletters.
Unified Inbox
Consolidate messages from various social channels into one dashboard, allowing you or your manager to respond to professional inquiries efficiently.
Digital Product Funnels
Build automated sequences that guide new followers from a lead magnet to a paid course or membership subscription.
Performance Dashboards
Track your total reach, conversion rates, and revenue across all platforms in a single, high level view for better decision making.
Example systems
What it looks like in practice.
Audience Ownership Funnel
- 1Follower clicks link in bio for a free resource
- 2Automation captures contact details and adds them to a segment
- 3Nurture sequence delivers the resource and introduces the paid community
- 4Follow up SMS sent to users who do not complete the checkout
Content Approval Workflow
- 1Creator uploads draft to the client portal
- 2Brand contact receives notification to review and comment
- 3Approval status updates the content calendar automatically
- 4Final asset is moved to the scheduled folder for posting
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from influencers
How can I stop brands from lowballing me in my DMs?
By directing all inquiries to a professional intake portal, you set a standard for your brand. This system requires brands to provide specific details like budget and scope before you spend time on a conversation, effectively filtering out those who are not serious.
Can I manage my own team of editors or assistants through this?
Yes. The system allows you to assign specific tasks, content deadlines, and communication threads to team members. This keeps everyone aligned on the production schedule without you having to manage every small detail manually.
Will this help me grow my email list?
The platform is designed to convert social media traffic into an owned audience. By using automated lead magnets and opt in forms, you can systematically move followers off social platforms and into your private database for direct marketing.
How do I keep track of multiple different campaign deadlines?
We build custom dashboards that visualize your entire production pipeline. You can see at a glance which videos are in filming, which are awaiting brand approval, and which are scheduled for go live dates.
Is my data secure if I store my contracts and rates here?
We prioritize security for all your proprietary brand information and financial records. Your CRM and document storage are protected with enterprise grade security, ensuring your sensitive business data remains private and organized.