Custom Upholstery Workflow
- 1Deposit paid and custom specs logged in CRM
- 2Automated mid-production update sent to client
- 3Arrival notification triggers delivery scheduling link
- 4Post-delivery care guide sent via email
Systems for Retailers
Modern Systems for High-End Home Decor Retailers
Home decor stores generate revenue through high-margin soft goods, furniture commissions, and specialty accents. Profit leaks occur when walk-in leads are never captured, special orders sit in the warehouse without notification, and interior design partnerships are not nurtured.
Retail
- Design Trade Portal
- Showroom Lead Capture
- Special Order Notifications
- White-Glove Review Requests
- Seasonal Reactivation
How the business actually works
How the work flows, start to finish.
- 01
Curated Sourcing
Tracking inventory arrival and updating waitlists for new seasonal collections.
- 02
Showroom Discovery
Capturing visitor contact details through digital lookbooks or floor samples.
- 03
Selection Process
Managing swatches, samples, and custom order specifications for discerning clients.
- 04
Transaction
Processing deposits for custom pieces and scheduling white-glove delivery.
- 05
Fulfillment
Coordinating with logistics teams to ensure pieces are inspected and delivered without damage.
- 06
Post-Placement
Sending care instructions and requesting reviews for the showroom experience.
- 07
Loyalty
Inviting past purchasers to VIP floor previews and new brand launches.
Where it leaks
Common problems for home decor stores.
01
Lead Leakage
Many visitors browse the showroom but leave without sharing contact information for future collections. Without a digital capture system, these high-intent shoppers are lost to larger online competitors.
02
Unclaimed Inventory
Special orders often sit in the backroom because staff forget to notify the client of arrival. This ties up capital and clutters the floor with paid merchandise that should be in the client's home.
03
Disconnected Trade Partners
Interior designers are the lifeblood of a local store, but their project needs often fall through the cracks. Manual tracking of designer discounts and project quotes leads to professional frustration.
04
Fragmented Follow-Up
A client interested in a custom sofa may need several touchpoints before committing to a fabric. If the salesperson is off the floor, the lack of a shared CRM history means the deal stalls.
05
Silent Registries
Gift registries and wishlists are powerful revenue drivers that often go stagnant. Without automated reminders for upcoming dates, these lists do not convert into active sales.
What LATTICE can build
Systems built around how you work.
Design Trade Portal
A dedicated space for interior designers to submit tax ID info, view trade pricing, and request quotes for their clients.
Showroom Lead Capture
QR codes placed near floor vignettes allow customers to request digital tear sheets or stock alerts instantly.
Special Order Notifications
Automated SMS and email alerts trigger the moment a custom piece is scanned into the warehouse for pickup or delivery.
White-Glove Review Requests
Review prompts sent exactly 24 hours after a delivery is completed to capture the excitement of a new home setup.
Seasonal Reactivation
Targeted campaigns for previous buyers based on the specific aesthetic or brand they previously purchased.
AI Concierge
A website assistant that answers questions about store hours, return policies, and current floor stock after hours.
Client Gift Reminders
Automatic outreach for recurring occasions like housewarming anniversaries or holiday gift planning.
Example systems
What it looks like in practice.
Interior Designer Partnership
- 1Designer submits trade application on website
- 2System verifies credentials and applies trade tag
- 3Automated monthly email featuring new floor arrivals
- 4Personalized project quote follow-up every 3 days
Registry Engagement
- 1Customer creates a digital wishlist in-store
- 2Automated email sends a summary of their favorites
- 3Follow-up SMS regarding limited stock on high-interest items
- 4Seasonal invitation to store events sent via mailer
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from home decor stores
How can I better track my trade designer clients?
LATTICE allows you to tag specific contacts as Trade Partners. This enables custom workflows where they receive different pricing, early access to new shipments, and streamlined quote approvals that regular retail customers do not see.
Can I automate notifications for backordered items?
Yes. When an item status changes, the system can automatically message the client with the updated timeline. This reduces the number of status-check calls your floor staff has to handle.
How do we capture leads from people just browsing the floor?
We implement digital touchpoints like QR-enabled plaques near key pieces. When a customer scans to get more details or a spec sheet, they are added to your CRM for professional follow-up.
Can this help manage my delivery schedule?
While not a logistics routing software, LATTICE handles the client communication side of delivery. It automates the confirmation of dates, sends arrival windows, and follows up to ensure the white-glove service met their expectations.
Will this help with seasonal floor changes?
Absolutely. You can segment your database to notify specific groups when a style they like, such as Mid-Century or Coastal, has new arrivals on the floor, driving immediate showroom traffic.