New Lead to Intro
- 1Website inquiry form submitted
- 2Automated SMS offers an intro session time
- 3Athlete selects time and signs digital waiver
- 4Reminder sent two hours before the class starts
Systems for Affiliates
Operational Excellence for Box Owners
Affiliates generate revenue through recurring memberships, specialty seminars, and personal coaching sessions. Revenue tends to slip when trial athletes are not followed up with immediately after their first WOD or when membership renewals fail due to expired payment methods.
Wellness & Fitness
- Missed Call Text Back
- Foundations Nurture
- Failed Payment Recovery
- Reactivation Campaigns
- Drop-in Booking Portal
How the business actually works
How the work flows, start to finish.
- 01
Inquiry
A potential athlete expresses interest in a trial class or foundations program via the website.
- 02
Intro Session
The lead attends a no-sweat intro or a community Saturday WOD to assess fit.
- 03
Foundations
New members complete a series of movements standards and safety briefings before joining general classes.
- 04
Onboarding
The athlete signs the waiver, sets up recurring billing, and receives the box rules.
- 05
Engagement
Regular attendance is tracked to ensure the member is hitting their fitness goals and staying active.
- 06
Milestone
Celebrating PRs, attendance streaks, and membership anniversaries to build community.
- 07
Renewal
Automatic management of membership terms and payment updates to prevent involuntary churn.
Where it leaks
Common problems for crossfit gyms.
01
Lead Ghosts
Interested athletes often reach out and then disappear before booking their first intro. Without immediate automated engagement, these leads lose motivation or find another local box.
02
Foundations Dropout
New members frequently feel overwhelmed during their first two weeks and may stop showing up. A lack of supportive messaging during this critical window leads to high early-stage turnover.
03
Unpaid Dues
Tracking down members for new credit card details when payments fail is awkward and time consuming for coaches. This administrative burden distracts from the quality of the coaching on the floor.
04
Low Drop-in Conversion
Traveling athletes visit for a single session but are rarely nurtured into long-term remote members or merchandise buyers. These one-time interactions are often missed opportunities for brand loyalty.
05
Attendance Gaps
When a regular member stops checking into classes, they are often already halfway to canceling. Manual tracking of attendance dips is nearly impossible for busy head coaches.
What LATTICE can build
Systems built around how you work.
Missed Call Text Back
Instantly sends a text to anyone who calls the gym while a coach is busy on the floor so leads do not go to a competitor.
Foundations Nurture
Automated check-ins via SMS during the athlete's first fourteen days to answer questions and encourage attendance.
Failed Payment Recovery
Automatic notifications and secure links sent to members when a payment bounces, allowing them to update details privately.
Reactivation Campaigns
Sends targeted offers to former members who have been inactive for over ninety days to bring them back for a new challenge.
Drop-in Booking Portal
A streamlined interface for visiting athletes to sign waivers, pay the drop-in fee, and receive box directions instantly.
Review Request Automation
Triggers a request for a public review after a member hits a specific attendance milestone or records a new PR.
PR Anniversary Alerts
Congratulates athletes on their membership anniversaries or major lifting milestones to reinforce the community bond.
Example systems
What it looks like in practice.
Attendance Recovery
- 1System detects zero check-ins for seven consecutive days
- 2Automated 'We miss you' text sent from the head coach
- 3Athlete replies with their schedule conflict
- 4Task created for coach to follow up personally
Waiver and Payment Flow
- 1Drop-in athlete clicks booking link
- 2Digital waiver is signed on their mobile device
- 3Payment processed via integrated portal
- 4Door code or arrival instructions sent via SMS
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from crossfit gyms
How do we handle athletes who haven't shown up in a week?
The system monitors your check-in logs and automatically reaches out when a member breaks their routine. This allows you to intervene before they decide to cancel their membership.
Can this help with our foundations program enrollment?
Yes, we build workflows that guide leads from their initial interest directly into booking their first foundations session. It ensures no one falls through the cracks during the transition from curious to committed.
Will this replace our workout tracking software?
LATTICE focuses on the business operations, lead acquisition, and member communication side of your gym. It works alongside your workout programming to ensure the back-office is as strong as your athletes.
How do we manage visiting athletes for drop-ins?
We provide a dedicated booking flow for visitors that handles the payment and the legal waiver simultaneously. This ensures they are fully cleared to participate before they even step through your garage doors.
Is it possible to automate member anniversary celebrations?
Absolutely. The system tracks join dates and can automatically send personalized messages or even digital gift cards for gym apparel when a member hits their one-year or five-year mark.