New Booking Workflow
- 1Client selects service and pays deposit
- 2System sends confirmation and digital intake link
- 3Reminder sent 24 hours before with parking instructions
- 4Digital forms are automatically attached to the client profile
Systems for Brow Studios
Streamline Your Brow Studio Operations and Client Retention
Brow studios bring in revenue through specialized services like microblading, lamination, and tinting that require precise scheduling and repeat visits. Most lost income comes through no-shows, manual intake delays, and failing to nurture clients between touch-up windows.
Beauty & Personal Care
- Digital Consent Portals
- Deposit Collection
- Automated Aftercare Sequences
- Missed Call Text Back
- Touch-up Reminders
How the business actually works
How the work flows, start to finish.
- 01
Inquiry
A potential client discovers your portfolio and asks about specific brow techniques or pricing.
- 02
Consultation
Mapping the face and discussing pigments or brow goals to ensure expectations align.
- 03
Booking
Securing the appointment with a deposit and sending digital health history and consent forms.
- 04
Treatment
Performing the service chairside while tracking specific pigment mixes and needle configurations.
- 05
Aftercare
Providing strict instructions to ensure proper healing and long term pigment retention.
- 06
Touch-Up
Performing the necessary follow-up session to perfect the shape and color density.
- 07
Maintenance
Ongoing communication to schedule annual refreshers and color boosts.
Where it leaks
Common problems for brow studios.
01
Last Minute Cancellations
Empty chairs during high-value microblading slots cause significant revenue loss. Without automated deposits and reminders, artists are left unprotected from no-shows.
02
Manual Consent Paperwork
Managing physical health disclosure and liability forms creates friction during the appointment. It slows down the intake process and makes record-keeping for touch-ups disorganized.
03
Poor Aftercare Compliance
Clients who forget their healing instructions often experience poor results or infections. This leads to unnecessary complaints and extra work during the touch-up session.
04
Fragmented Communications
Managing DMs, texts, and emails across various platforms leads to missed bookings and slow response times. A busy artist cannot effectively toggle between their tools and their phone.
05
Missing Annual Refreshers
Brow services fade over time, yet many studios fail to reach out for annual color boosts. This leaves money on the table and lets clients drift to competitors.
What LATTICE can build
Systems built around how you work.
Digital Consent Portals
Automate the delivery of health history and liability waivers immediately after a booking is made.
Deposit Collection
Require a non-refundable booking fee at the time of scheduling to reduce no-shows and protect the artist's time.
Automated Aftercare Sequences
Deliver day-by-day healing instructions via SMS to ensure clients follow cleaning and ointment protocols.
Missed Call Text Back
Instantly respond to potential clients who call while you are chairside so they do not book with another studio.
Touch-up Reminders
Automatically prompt clients to book their six-week perfecting session as soon as their initial appointment concludes.
Annual Reactivation
Send automated reminders 10 months after the last visit to schedule a color boost or refresher.
Review Generation
Request photos and reviews once the healing process is complete and the brows look their best.
Example systems
What it looks like in practice.
Post-Procedure Support
- 1Triggered 2 hours after appointment ends
- 2SMS sent with a link to the aftercare video
- 3Day 3 check-in sent regarding scabbing and itching expectations
- 4Day 10 follow-up to confirm healing is on track
Refresher Campaign
- 1System monitors time since last touch-up
- 2Automated SMS sent at 11 months with a direct booking link
- 3Follow-up email sent at 12 months with a gallery of recent work
- 4Appointment scheduled for a yearly color boost
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from brow studios
How can I stop spending my lunch breaks answering Instagram DMs?
We centralize your communications into a single inbox and use automated responses to handle common pricing and booking questions. This allows you to focus on your clients without missing new inquiries.
Can the system handle different instructions for lamination versus microblading?
Yes, we build custom workflows based on the specific service booked. A lamination client will receive different prep and aftercare instructions than a permanent makeup client.
Will this help me get more photos of my work?
We can automate a request for healed photos a few weeks after the service. This makes it easier to collect content for your portfolio without having to remember to text every individual client.
What happens if a client doesn't fill out their forms before their visit?
The system can send automated nudges leading up to the appointment. If the forms are still incomplete, you are notified so you can address it before they arrive at the studio.
Is it possible to automate the touch-up scheduling?
Absolutely. Most brow services require a two-step process, and we can trigger an immediate booking prompt for the second session as soon as the first one is checked out.