Systems for Bike Shops
Bike shops bring in revenue through high margin service repairs and premium inventory sales. Profit leaks occur when mechanics spend hours on the phone for status updates or when special order parts arrive without immediate customer notification.
Retail
How the business actually works
Inquiry
A cyclist reaches out via web chat or phone regarding a specific model or service availability.
Service Intake
The mechanic performs a multi point inspection and provides a digital estimate for the build or repair.
Part Sourcing
Special orders are tracked and the customer is automatically alerted when components arrive at the shop.
Workshop Queue
The bike moves through the stand while internal statuses update the customer on labor progress.
Fulfillment
Final quality checks are completed and automated pickup reminders are sent to clear floor space.
Post Ride
Follow ups ensure the bike is performing well and invite the rider back for seasonal maintenance.
Where it leaks
When the service stand is full, communication often breaks down. Manual phone calls to provide status updates consume hours of a mechanic's productive time every week.
High value floor stock often sits without targeted follow up to interested leads. Potential buyers walk out and are forgotten without a system to capture their specific preferences.
Completed repairs taking up valuable square footage act as a bottleneck. Failure to consistently remind customers to collect their bikes slows down total shop throughput.
Valuable data regarding a rider's frame size, component preferences, and service intervals is often lost in paper files. This makes personalized recommendations for upgrades nearly impossible.
Revenue often dips during colder months when riders stay indoors. Without a way to reach out to the existing database for winter overhauls, the workshop stays quiet.
What LATTICE can build
Automated SMS notifications trigger the moment a mechanic marks a work order as complete in the portal.
Digital forms capture bike details, serial numbers, and specific mechanical issues before the customer arrives.
Ensures that riders looking for tube changes or tune up availability receive an immediate text if the shop is busy.
Automated email and SMS campaigns sent to the database to book winter storage or spring tune up specials.
Direct messaging threads that keep the customer informed when backordered groupsets or frames arrive.
Requests sent automatically after a bike sale or major service to build local search authority.
Automated reminders for customers to finalize payments on high end custom builds or special orders.
Example systems
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
By automating the pickup notification process and providing digital payment options, customers collect their bikes faster. This frees up floor space and reduces the time staff spends managing the physical queue.
Yes, the CRM is designed to store detailed asset profiles for every customer. You can track component history, suspension service intervals, and original purchase details in one central location.
The system allows you to build waitlists and interest groups for specific brands or models. When new inventory arrives, you can instantly notify everyone who expressed interest in that specific frame size or category.
The platform manages the entire customer lifecycle, whether they are coming in for a five dollar tube or a ten thousand dollar custom build. You can segment your communication based on the customer's history with your shop.
LATTICE acts as the communication and automation layer that sits alongside your operations. It handles the lead generation, customer follow up, and workshop communication that traditional retail software often lacks.