CUSTOM BUILDS & INTEGRATIONS

CRM Migration & Cleanup

CRM migration is the process of moving your customer data from one Customer Relationship Management system to another. A cleanup organizes your existing database by removing duplicates, standardizing fields, and archiving old information to improve data quality and system performance.

  • Consulting & strategy
  • Setup & implementation
  • Custom build

The problem it solves

Switching CRMs can be risky, with potential for lost data, business disruption, and poor team adoption. Over time, even the best systems accumulate messy data, duplicate contacts, and inconsistent information, making sales, marketing, and reporting efforts unreliable.

How LATTICE helps

We manage the entire migration and cleanup process for you. Our structured approach includes a full audit, data mapping, and a validation phase to ensure the integrity of your information. We deliver a clean, organized, and fully functional CRM that your team can trust from day one.

How it works

  1. 01Systems Audit & Strategy

    We review your existing CRM, data structure, and business goals to develop a comprehensive migration and cleanup plan.

  2. 02Data Mapping & Cleanup

    We map fields from your old system to the new one and perform an initial data cleanup, merging duplicates and standardizing formats.

  3. 03Migration Execution

    We execute the data transfer using a controlled process designed to protect data integrity and minimize business disruption.

  4. 04Validation & Testing

    After migration, we meticulously verify that all data has been transferred correctly and the new system is functioning as expected.

  5. 05Final System Handover

    We provide your team with access to the new, clean CRM system, ready for immediate use to manage customer relationships.

What it can do

  • CRM Migration
  • Database Cleanup
  • Systems Audits
  • CRM Cleanup
  • Database Organization
  • Data Integrations
  • Custom CRM Fields
  • Database Migration
  • Business Systems Implementation
  • Technology Audit
  • System Integrations
  • CRM Consulting

Example use cases

For a Growing Sales Team

A real estate brokerage is switching to a more powerful CRM. Their old system is full of duplicate contacts and outdated information. We migrate their entire database, pipelines, and history, cleaning the data so their team starts fresh with a reliable system.

For Merging Business Systems

A law firm acquires another practice and needs to merge two separate customer databases into one unified CRM. We manage the process of combining the data, removing duplicate client records, and preserving case history to create a single source of truth.

For Improving Reporting Accuracy

A home services company's marketing reports are unreliable due to messy data entry. We perform a full database cleanup, standardizing all fields and organizing contacts, which allows them to generate accurate marketing and sales reports.

Who it is for

  • Law Firms
  • Real Estate Agencies
  • Insurance Agencies
  • Home Services Contractors
  • Financial Services
  • B2B Service Companies
  • Consulting Firms
  • Marketing Agencies
  • Professional Services

Questions

Will we lose data during the migration?

Our process is designed to prevent data loss. We perform a full backup of your existing data before starting and use a structured mapping and validation process to ensure all information is transferred accurately.

Can you migrate from any CRM system?

We have experience with a wide variety of CRM platforms. We first audit your current system to confirm its data export capabilities and build a custom migration plan based on the specific source and destination CRMs.

How long does a CRM migration take?

The timeline depends on the complexity of your data, the size of your database, and the systems involved. We outline a project-specific timeline after our initial systems audit and data review.

What does 'database cleanup' involve?

Database cleanup includes merging duplicate contacts, standardizing data formats, correcting typos, and archiving outdated or irrelevant records. The goal is to make your data accurate, consistent, and reliable for your team.

Will our business have to shut down during the migration?

We plan migrations to minimize business disruption. The process often involves a final data sync performed during off-hours or on a weekend to ensure a smooth transition with minimal downtime for your team.

Talk to us about CRM Migration & Cleanup.

Tell us how your business runs today and what you need. We will reply with a clear plan.

Part of Custom Builds & Integrations on the services overview.