Transient Booking Lead
- 1Boater calls marina while underway
- 2System detects missed call and sends booking link
- 3Boater inputs vessel length and beam
- 4Dockmaster receives notification to approve slip assignment
Systems for Marinas
Modern Systems for Waterfront and Marina Operations
Marinas bring in revenue through long-term slip leases, transient dockage, and ancillary yard services like winterization and haul-outs. Income is usually lost during the chaotic turnover of peak boating season when transient inquiries are missed or seasonal slip renewals are not captured before the waitlist moves on.
Hospitality & Travel
- Missed Call Text Back
- Document Collection Portal
- Seasonal Renewal Workflows
- Service Order Tracking
- Broadcast Messaging
How the business actually works
How the work flows, start to finish.
- 01
Inquiry
A boater contacts the office via web or phone regarding slip availability, beam requirements, or transient rates.
- 02
Vessel Intake
The captain provides registration, insurance documentation, and specific boat dimensions for slip fit.
- 03
Agreement
The marina issues a dockage agreement or storage contract for digital signature and deposit.
- 04
Arrival
Dockhands are notified of the arrival while the office confirms the slip assignment and power requirements.
- 05
Active Tenancy
The boater utilizes amenities and potentially requests maintenance, fuel, or pump-out services.
- 06
Haul and Store
Vessels are moved to dry storage or racks for the off-season, requiring precise inventory tracking.
- 07
Renewal
The system automatically prompts existing tenants to secure their spot for the upcoming season.
Where it leaks
Common problems for marinas.
01
Unanswered Transients
When captains are cruising and need a slip for the night, they call several marinas in a row. If the office is busy on the docks, the first marina to respond via text or phone usually secures the booking.
02
Expired Insurance
Tracking COIs for hundreds of vessels is a manual burden that creates significant liability. Many marinas realize a boat has expired coverage only after a storm or an incident occurs on the pier.
03
Renewal Leakage
Manually chasing seasonal tenants for contracts and deposits takes weeks of office time. Without automation, slips sit vacant while the waitlist remains uncontacted during the start of the season.
04
Service Disconnect
Requests for zinc changes, bottom painting, or winterization often get lost in paper logs or verbal requests. This leads to unbilled labor and frustrated boaters who expect their vessel to be splash-ready.
05
Inconsistent Communication
Mass updates about dredging, gate code changes, or weather alerts are often sent via outdated email lists. This results in boaters showing up to the dock uninformed and calling the office for basic info.
What LATTICE can build
Systems built around how you work.
Missed Call Text Back
Instantly sends a text to boaters when the office is away from the desk, allowing them to book a transient slip via a mobile link.
Document Collection Portal
Automatically requests and stores hull photos, registration, and insurance certificates before the boat arrives at the bulkhead.
Seasonal Renewal Workflows
Triggers automated email and SMS reminders to current slip holders with a direct link to sign their lease and pay deposits.
Service Order Tracking
Captures maintenance requests through a portal so the yard crew can prioritize haul-outs and repairs without paper tickets.
Broadcast Messaging
Sends immediate SMS alerts to all current tenants regarding facility updates, harbor conditions, or upcoming marina events.
Waitlist Automation
Systematically notifies the next boater in line when a slip of their specific size becomes available, reducing vacancy time.
Example systems
What it looks like in practice.
Winter Storage Campaign
- 1System tags all wet-slip tenants in late summer
- 2Automated email offers early-bird hauling rates
- 3Tenant selects winterization package online
- 4Work order is automatically generated for the yard manager
Compliance Follow-Up
- 1System identifies insurance expiring in 30 days
- 2Automated reminder sent to boater to upload new COI
- 3Office is alerted if document is not received within 7 days
- 4Access codes are restricted until compliance is met
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from marinas
Can the system handle different vessel sizes for slip assignments?
Yes. The system allows you to categorize inquiries by length, beam, and draft requirements. This ensures that only vessels that fit your infrastructure are prompted to complete a booking or lease agreement.
How do we handle boaters who are not tech-savvy?
While the system automates much of the workflow, the central dashboard allows your office staff to manually input data for boaters who prefer to pay by check or call in their details. The automation acts as a support layer, not a total replacement for personal service.
Can we use this for dry stack storage as well?
The workflow is designed to manage both wet slips and dry storage. You can track rack locations and manage haul-and-launch requests through the same communication channel used for dockage.
What happens when a storm is coming?
You can use the broadcast feature to send a high-priority SMS to every boater in the marina simultaneously. This is the fastest way to ensure everyone is alerted to double their lines or remove loose gear from the finger piers.
Does this replace my existing accounting software?
LATTICE focuses on the communication, document collection, and lead management side of your marina. It is designed to capture the intent and the contract, which then feeds into your billing and accounting processes.