Valentine's Rush Automation
- 1Customer calls and shop is busy
- 2Automated text sends a link to the holiday menu
- 3Customer completes order and card message via mobile form
- 4Order is synced to the design queue automatically
Systems for Florists
Modern Systems for Floral Designers and Retail Shops
Florists bring in revenue through custom arrangements, subscription programs, and event installations. Profit leaks occur when perishable inventory is not tracked against sales, phone inquiries go unanswered during the Mother's Day rush, and delivery coordination relies on manual notes.
Retail
- Missed Call Text Back
- Occasion Reminders
- Visual Order Updates
- Subscription Management
- Delivery Confirmation
Also for: Flower Shops
How the business actually works
How the work flows, start to finish.
- 01
Sourcing
Procuring stems and supplies from wholesalers based on projected demand.
- 02
Inquiry
Capturing preferences for color palettes, flower varieties, and event themes.
- 03
Proposal
Sending visual quotes for weddings or corporate contracts for approval.
- 04
Design
Handcrafting arrangements according to the requested style and occasion.
- 05
Confirmation
Verifying delivery addresses and card messages with the sender.
- 06
Delivery
Coordinating routes and confirming successful arrival with photo proof.
- 07
Retention
Reminding customers of annual occasions like anniversaries and birthdays.
Where it leaks
Common problems for florists.
01
Holiday Bottlenecks
Peak periods like Valentine's Day lead to missed phone calls and lost revenue. Without an automated intake system, the staff cannot keep up with order volume while designing arrangements.
02
Delivery Disputes
Customers often call to verify if a bouquet reached its destination. Manually updating every sender about the delivery status consumes hours of time that should be spent on the bench.
03
Perishable Loss
Failing to anticipate demand leads to excessive green waste and lost margins. Inaccurate order tracking makes it difficult to buy the right amount of hard goods and seasonal stems.
04
Vague Requests
Clarifying card messages or address details through back and forth phone tags delays the design process. Missing information often results in delivery errors and customer dissatisfaction.
05
One-Time Sales
Many shops struggle to turn a sympathy or holiday buyer into a repeat client. Without a database to track important dates, the shop misses the opportunity for predictable recurring revenue.
What LATTICE can build
Systems built around how you work.
Missed Call Text Back
Automatically sends a text to customers when the shop is busy, allowing them to start an order or ask about daily specials via SMS.
Occasion Reminders
Notifies customers two weeks before their recurring annual dates, such as anniversaries or birthdays, to secure early orders.
Visual Order Updates
Sends a photo of the finished arrangement to the sender before it leaves the shop to ensure satisfaction and reduce disputes.
Subscription Management
Automates the billing and scheduling for weekly corporate lobby flowers or residential flower subscriptions.
Delivery Confirmation
Triggers an automatic SMS or email to the sender the moment the driver marks the order as delivered.
Holiday Pre-Order Chat
Uses an AI assistant on your site to handle common questions about holiday hours and bouquet availability during peak seasons.
Event Lead Capture
A specialized intake form for brides and event planners to submit their mood boards and budget before the first consultation.
Review Generation
Requests a public review from the sender once the delivery is complete and the recipient has expressed joy.
Example systems
What it looks like in practice.
Anniversary Retention
- 1Client purchases a birthday bouquet
- 2System tags the date and recipient name
- 3Reminder sent to client 350 days later
- 4Client clicks a link to re-order the same style
Wedding Inquiry Workflow
- 1Inquiry form submitted with Pinterest link
- 2Auto-reply sends a pricing guide and calendar link
- 3Consultation is booked and logged in the CRM
- 4Follow-up email sent if the proposal is not signed in 48 hours
Have a different problem?
Tell us what's slowing the business down. LATTICE can build around the way your business operates.
Questions from florists
Can the system handle specific delivery windows?
Yes, the workflow can collect specific delivery timing requirements from the customer and prioritize those tasks for your drivers. This information is clearly displayed in your dashboard so no timed deliveries are overlooked.
How do we handle card messages without mistakes?
By using digital intake forms, the sender types their own message exactly as they want it to appear. This eliminates transcription errors made over the phone and allows you to print the message directly for the enclosure card.
Does this replace my floral point of sale?
This system works alongside your existing operations to handle the communication, lead capture, and client retention that standard retail software often ignores. It focuses on the customer experience and marketing automation.
How can we reduce calls asking 'where is my order'?
The system sends automated status updates at key milestones, such as when the arrangement is out for delivery. Providing this proactive transparency significantly reduces the volume of status-related phone calls.
Can we use this for wedding and event contracts?
Absolutely, the platform can host your contract documents and collect digital signatures. It also automates the follow-up process for deposits and final payments leading up to the event date.